Attention + Persuasion = Sale? The new word of mouth?

How does Attention + Persuasion = Sale? How do you or your exhibitors grab someone’s attention from your audience and persuade them to purchase product or complete their sale? When you are an audience member, do you ever question another audience member’s intentions? Gaining Attention I subscribe to Uncopyable Ramblings by Steve Miller of The Adventure, LLC. Steve […]

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How Persistence Pays Off

“Your persistence made this happen” was a comment made in a thank you email that I received from an event sponsor immediately following an event. He worked for a company that manufactured a product that complimented the products sold by the company producing the event. My target list for potential sponsorships included this company. I considered […]

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