An exhibitor and an attendee are both part of a show management’s audience acquisition. With today’s digital presence, following the acquisition, those exhibitors and attendees enter a phase of audience engagement. This phase begins pre-show marketing by engaging your audience members. Why wait? This discussion will talk about the interactive online floor plans and exhibitor listings. Audience […]
How does Attention + Persuasion = Sale? How do you or your exhibitors grab someone’s attention from your audience and persuade them to purchase product or complete their sale? When you are an audience member, do you ever question another audience member’s intentions? Gaining Attention I subscribe to Uncopyable Ramblings by Steve Miller of The Adventure, LLC. Steve […]
Do you wonder how the meeting room capacity is determined? A maximum room occupancy sign is in every meeting room. Can you set a room to accommodate those posted numbers? In many cases the planner finds fault with a facility. You assume that the facility management wants to boost their figures. Therefore they misrepresent the room occupancy count. […]