An exhibitor and an attendee are both part of a show management’s audience acquisition. With today’s digital presence, following the acquisition, those exhibitors and attendees enter a phase of audience engagement. This phase begins pre-show marketing by engaging your audience members. Why wait? This discussion will talk about the interactive online floor plans and exhibitor listings. Audience […]
How does Attention + Persuasion = Sale? How do you or your exhibitors grab someone’s attention from your audience and persuade them to purchase product or complete their sale? When you are an audience member, do you ever question another audience member’s intentions? Gaining Attention I subscribe to Uncopyable Ramblings by Steve Miller of The Adventure, LLC. Steve […]
A few reasons that contribute to the selection of a boxed lunch for your menu choice are: First of all, there is limited space as to where people can eat. Secondly, convenience. Your group can sit just about anywhere when you serve a boxed lunch with everything needed right in the box. In addition, your dollars budgeted are low. Traditionally you consider this […]
“Your persistence made this happen” was a comment made in a thank you email that I received from an event sponsor immediately following an event. He worked for a company that manufactured a product that complimented the products sold by the company producing the event. My target list for potential sponsorships included this company. I considered […]
Do you wonder how the meeting room capacity is determined? A maximum room occupancy sign is in every meeting room. Can you set a room to accommodate those posted numbers? In many cases the planner finds fault with a facility. You assume that the facility management wants to boost their figures. Therefore they misrepresent the room occupancy count. […]
You are now onsite with an event. You walk through the meeting rooms and you realize that your audience feels like packed sardines. What went wrong? The tables are set and people cannot move without disrupting the entire row. Seems like the chairs are smaller than the normal banquet chair. In addition, there is no room for a person to push […]
![By Schnäggli (Own work) [CC BY-SA 4.0 (http://creativecommons.org/licenses/by-sa/4.0)], via Wikimedia Commons](https://i0.wp.com/osheaevents.com/wp-content/uploads/2016/06/Salad-Cr%C3%A9ations_du_Chef_Beno%C3%AEt_Violier_a.jpg?fit=1000%2C300&ssl=1)
Recently, I attended a networking luncheon where special meal requests were submitted to the show management in advance. When I registered, there was a question about food allergies. I answered that question with my list of allergies. There was no further communication leading up to the event. Upon arrival to the luncheon, there were menu options, […]
Will your audience be in the same space most of the day for five days? Do you take the time to consider the comfort of your audience as you determine your meeting room needs in terms of capacity and room sets? If you were the attendee, what would you expect to be provided at an event […]
Does your advance planning include special meal requests? For example: food allergies, vegetarian, vegan, medical needs, and types of religious dietary law. Your audience with food allergies can find it difficult to travel and at the same time trust that they should have no worries with the foods served at events. One wrong ingredient or cross contamination of […]